Playing with InkScape
Last week, during my New Media Practice module we were playing with an Open Source vector graphics editor – InkScape.
So it’s time to show off my work. Nothing sophisticated, simple banner.
Enjoy!
Book review: Business Model Innovation Cultural Heritage
Over the past decade, libraries, museums, historical societies, archives and other cultural heritage institutions have realized the capacities and possibilities that bring the newest media, the internet in particular. Some of them have made a quite good start at ‘digitizing important cultural heritage collections and developing digital services’ (p.4). Although the sector is becoming more and more advanced, there is an enormous need for the improvement in operations of such institutions. There is still a recognition ‘that these digital are not perfectly suited to the needs of today’s users’ (p.4).
‘Business Model Innovation Cultural Heritage’ is a result as well a report of a project carried out in Netherlands in 2009 by two Dutch institutions, The DEN Foundation as well as Knowledgeland; and commissioned by the Ministry of Education, Culture and Science in 2010.
As we read in the introduction, the book ‘aims to provide cultural heritage institutions with better insight into obstacles to be overcome’ (p. 5). The authors are right. The book is a kind of textbook for those, who already have made cultural and social capital more accessible. The publication aim is to improve their operations. ‘Business Model Innovation Cultural Heritage is also designed for those cultural institutions, who have no experience in digital distribution of cultural heritage.
Digital developments result in opportunities that were never before available. Therefore, in the first chapter we can find an exhaustive explanation of what ‘Business Model Innovation’ actually is.
Reading this part, reader starts to realize a potential of moving from analog to digitized cultural heritage. It teaches how to, in a relatively easy way, increase possibilities, effects, reach and revenues of such institutions.
‘The more heritage institutions move outside their comfort zones, the greater the value that is created’ (p.9).
Referring to cultural heritage institutions in the Netherlands, authors convince a reader that the transition from an analogue to a digital proposition offers numerous opportunities to create social value. They also want readers to realize less positive aspects of such enterprises, namely obstacles that would be encountered during this process.
The following four chapters delve deeper into those elements of the business model that present obstacles, i.e. Organization, ICT Infrastructure, Copyright and Revenue Models.
New Media have brought enormous changes, that no one had even imagined twenty years ago. They have great capacities, but on the other side they require enormous transformations. Cultural Heritage institutions are also faced with such changes with organization. Expectation regarding the availability and usability of digital cultural heritage information are increasing, especially from superior bodies like, for instance in the Netherlands, The Dutch Ministry of Education, Culture and Science.
‘If it is not available online, it does not exist’ (p.38).
However, analogue working traditions do not always fit well in an environment with such huge possibilities, that new media have brought. Therefore, there is always the issue of large structural investments. Authors propose collaboration, clear vision of working and what is the most important, making customers feel well served. Organization, is the core that may help reaching a whole new audience, what would not be possible without digital media.
Chapter four discusses capacities as well as obstacles that may be encountered when running cultural heritage institution in the digital world.
‘Even if an institution already offers online access to it collection database, there remains the question as to whether it can be easily incorporated into the social web (web 2.0) or semantic web (web 3.0). The further development of the infrastructure would therefore have to support greater flexibility and connectivity’ (p.46).
In clear way, using particular examples from the project that had been carried, authors explain which factors can determine the success of success of such enterprises, in appropriate way using ICT infrastructure.
As we all know, working in such an environment (museums, libraries etc.) requires extensive knowledge about the copyright. Therefore, this issue is deeply discussed in chapter five. After a general introduction to it, we can find useful information about copyright in the digital era. It is very important for those who run such an enterprise to be aware about all the laws that are related to it, because in digitized cultural heritage institutions, copyright plays enormous role. For those, who really struggle with this field, authors propose numerous different models of dealing with the issue of copyright, which seem very helpful.
Finally, the last, sixth chapter, is devoted to Revenue Models. Do such institutions operate for financial profits? Of course not. However they need money, in order to be able to preserve, cultivate, look after and distribute cultural and social heritage. Therefore, this publication, presenting and comparing 5 different approaches to revenue models, explains how to get maximum profit out of the possibilities of digitization.
To conclude, I need to say that the book is a must-read for those who already work or will in future work in the industry of digitized cultural heritage. Based on finished project, enriched with authors empirical knowledge and experience, gives a reader great insight into the field. It is easy to read, with plenty of examples from the project.
‘Although we are still far from reaching our goal of creating the ubiquitous, open, virtual library that is necessary to support the knowledge economy, we feel that we have at least been able to map out the issues and some paths towards solutions. This has resulted in a publication that I would like to bring to your attention’ (website).
Highly recommended also for those who deal with traditional (analogue) cultural heritage institutions, because key information and ideas that can be adjusted in this sector, can be found in the book. It will certainly convince them to go a step further and to digitize and distribute their collection online.
Business Model Innovation Cultural Heritage
by The DEN Foundation and Knowledgeland
Ministry of Education, Culture and Science
Amsterdam, and the Hague, 2010
Electronic version of the book can be downloaded as PDF file in Dutch and English.
A rise of a Polish silicon valley?
It may seem strange, that in my first post I am writing about a place that is unknown for the majority of you. I am writing about it, because this place and a project has a personal significance to me. Firstly, it is located in my hometown, which I love and where I want to spend my life. Secondly, the project, I want to bring closer to you, is amongst others, a reason why I am here and can be a part of this Blog. It all began in 2006, when I was about to choose a direction of my further education and career. Being fascinated and interested in media and the newest technologies I followed numerous websites devoted to those fields, and I found out about the project. This has lead me through the paths I’ve came through and has brought me to the place I am at the moment. Moreover, I want to introduce to you this place, because I believe that it will be crucial center of innovation working in the field of multimedia and informative systems.
WSB-NLU is well-known as a university which provides unique and innovate concepts. Recently, it has unveiled the idea of Multimedia City. The idea of the Multimedia City is based on the concept of The Nowy Sącz Network of Innovation and Knowledge Transfer, a project co-financed by the ESF funds.
Multimedia City main building vizualization
The project, titled “Multimedia City,” began operations in the Nowy Sącz national center of innovation and focused on multimedia and information systems. The project will be based on the resources of the Nowy Sącz School of Business – National-Louis University. In The Multimedia City, a unique set of competencies and state-of-the-art infrastructure facilities will be collected, which will enable it to run any project in the field of multimedia and high-technologies. The Multimedia City will consist of state-of-the-art movie, graphic and sound studios cooperating with information, architecture and application development sections. These coexist on the basis of the most modern servers and solutions in field of data transfer. Searching for new ways of using multimedia and information systems, as well as implementing existing solutions into new fields, this project can be crucial for Polish economic development at different levels.
The Multimedia City’s strategic goal is to become one of the tenth most innovative centers in the world, which are working on the application of multimedia in education, business and entertainment. The individual elements of Multimedia City are enabling to implement innovation to economy in accordance with the following stages of innovation chain: fresh ideas and innovative know-how, testing ideas through research and development phase, and implementation and adaptation of the innovative solutions in enterprises.
Multimedia City experts identified fields of multimedia application, which possess the largest developmental potential:
1. Mobile Technologies such as creation of localization service system based on the integrated technology of internet services, GIS platform, combined with GSM and GPS networks; mobile banking; authorizations based on mobile technologies.
2. Computer animation, creation of the studio that will help to produce computer animation used in Park’s products (computer games, special effects in films, visualization of data, simulation, advertisement, architecture)
3. Movie post-production, creation of a studio dealing with postproduction (montage, special effects incorporation, formatting, sound/making a soundtrack)
4. Computer games used in education (computer support to traditional training), business (simulating decision games) and entertainment
5. Internet, development of technologies such as Web 2.0, ASP, CSS, PHP, CGI, Java to be used in education, entertainment and business use.
6. E-marketing, e-advertising, use of multimedia in marketing and advertisement
7. E-Learning, increasing multimedia technology usage in education (creation of learning environment based on multimedia educational content)
Multimedia City will offer complex infrastructure solution (10 thousand square meters of Technological Park) which will enable to run innovative activities in the field of multimedia.
Recently, I had a great pleasure to personally meet Krzysztof Pawłowski, the business school’s rector and one of fathers of the idea, who even being on holidays was working for the project. He also assured me that 11th September 2012 is the date when Multimedia City will be fully opened and working.
I am sure that this project is made to succeed. Hard work, stubbornness and never-ending pursuit of their goals are the features of project’s leaders (Krzysztof Pawlowski on the left, Krzysztof Wnek on the right) that will effect that literarly in two years Multimedia City may be the centre of new media and technology innovation.
“Who said new technologies have to develop in capital cities or metropolises! After all, the people are the most important. And their competence and enthusiasm,” says Krzysztof Pawlowski.
For more information visit Multimedia City’s website.